As we do believe that form follows function, the core challenge for us, is in creating the best shopping experiences in the custom designed three dimensional spaces but revolving around the products, allowing them to bask in the limelight and be sold. Establishing perceptibly, the ‘brand identity’ of the product and the company, ‘incorporating its corporate philosophy’, promoting the future projections and vision through creative design is also as much our endeavour. Perhaps God is indeed in the details, for, not only is space at a premium- more often than not, but the tight-rope walking act is truly balanced by its articulation.